DKMS and MISS LADY ENTERTAINMENT

All-star weekend benefit and donor recruitment drive

FOR IMMEDIATE RELEASE. January 16, 2007. DKMS and MISS LADY ENTERTAINMENT will kick-off an All-Star Weekend benefit for Jaden Hilton with its first donor recruitment drive on January 31, 2007 at legendary restaurant Lafayette Bar & Grill from 1pm-5pm.

DKMS and MISS LADY ENTERTAINMENT will continue to increase awareness with a series of events during All-Star weekend with a donor drive on February 17, 2007 on UNLV's campus at the MPE center from 12 m-6 pm.

DKMS' New York office opened this year as the U.S. branch of DKMS, a German-based non-profit organization founded in 1991 and DKMS Americas incorporated in 2004, which maintains the world's largest bone marrow donor database with nearly 1.5 million registered donors. It has facilitated more than 10,000 transplants –today, nearly five a day-since it's founding. DKMS stands for Deutsche Knochenmarkspenderdatei, or German Bone Marrow Donor Center in English. The New York office will help meet increasing U.S. demand for bone marrow transplants.

Jaden is 3 years old boy, struggling against leukemia. He is African-American and has acute leukemia, which was diagnosed in early 2006. Since then, he has been undergoing chemotherapy, in the hope that he could be cured without having to undergo a stem cell transplant. Sadly, Jaden relapsed at the end of October 2006. Jaden has not found a donor. Since tissue types are inherited, patients in need of a bone marrow transplant are most likely to match with someone from the same ethnic background. Currently, minority groups are underrepresented in the donor registry. As a result, is it is much harder for anyone from a minority background with leukemia or other blood disease to find a donor match. "It's sad that African-Americans are severely under-represented, comprising only 7% of the national registry's of 6 million donors.

Our goal is to increase awareness throughout the minority community.

An African-American media icon Ed Bradley died from this disease, If we could just save at least one life by educating minorities we can increase the donor rates say Shana Mac. MISS LADY ENTERTAINMENT and DKMS are set on evening out the odds.

Therefore, during All-Star Weekend DKMS and MISS LADY ENTERTAINMENT will join forces to find a donor during the most influential athletic events for a multi-cultured audience. All-Star Weekend 2007 event will be in Las Vegas, NV. Our Celebrities include DJ Clue, Fabolous, JD Williams from HBO's the Wire, Welterweight Champion Kendall Holt, Comedienne Sommore, Boxer Zab Judah, DJ Juanito and DJ Kast from Hot 97 and many more to come.

Wednesday, Jan. 31, 2007, from 1:00 p.m. to 5:00 p.m. at Lafayette Bar & Grill located at 54 Franklin St. Manhattan, NY 10013

To contact MISS LADY ENTERTAINMENT at 1.800.421.1767 ext 706, email missladyent@gmail.com/www.celebritycharitygala.com or to learn more, visit www.dkmsamericas.org, call 1-866-340-DKMS (3567) or send an e-mail to info@dkmsamericas.org. Lafayette Bar & Grill is located Broadway and Franklin. Walk-ins are welcome.

About Becoming A Stem Cell Donor

Donors must be healthy, be between the ages of 18 and 55 and sign a consent form before submitting a blood sample for typing. Once typed, donors' names and blood data will be entered into the DKMS database. The typing data, in anonymous form, will also be available for searches on the National Marrow Donor Program's (NMDP) registry. If a potential match for a patient is found, donors are notified, and the bone marrow donation takes place. It's that simple and that urgent.

Bone marrow donation occurs one of two ways: Bone marrow extraction or Peripheral Blood Stem Cell Extraction (PBSC). Either process is safe, and the donor's privacy is respected. Visit www.dkmsamericas.org to find out more.

"Conducting donor drives and maintaining the DKMS database are expensive" says Katharina. "Typing a donor's blood costs $65.00. Some donors can pay for their own typing, but others can't," says Katharina. "That's why a donation made with your checkbook could help save a life, too. We ask those excluded for health reasons, anyone 55 or older, as well as bone marrow donors themselves, to help us cover the cost to type a donor's blood."

It's not mandatory, but an equally important way to help in our fight for life. Whatever your situation, you have a chance to save the world, one life at a time.

You can contribute online at www.dkmsamericas.org/contribute or send a check for your tax-deductible donation payable to the DKMS Americas.

Become a hero. Call today. Everybody counts; including you.


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