The Empire State Building Will Shine Red & White

Thursday, April 29th in honor of the Coty/DKMS Linked Against Leukemia Partnership

The Empire State Building will celebrate the Coty/DKMS Linked Against Leukemia Partnership on Thursday, April 29th by lighting its world-famous tower in red and white.

In October 2006, Coty Inc., a global beauty leader, joined DKMS, the world’s largest non-profit bone marrow donor center, in the fight against leukemia by establishing the Coty-DKMS Linked Against Leukemia partnership. Led by CEO Bernd Beetz, Coty has leveraged its strong celebrity partnerships to raise awareness of the disease and help recruit thousands of donors around the world.

Additionally, Coty has assisted DKMS in establishing independent DKMS organizations in the Americas and Poland with plans to open offices elsewhere in Europe in the coming years. Leukemia, one of the leading causes of cancer deaths worldwide, personally affected the Coty family when the wife of longtime Coty Chairman Peter Harf succumbed to the disease in 1991.