In October 2006, Coty Inc., a global beauty leader and the world's largest fragrance company, joined DKMS, the world's largest non-profit bone marrow donor center, in the fight against leukemia by establishing the Coty-DKMS Linked Against Leukemia partnership. Led by CEO Bernd Beetz, Coty has leveraged its strong celebrity partnerships to raise awareness of the disease and help recruit thousands of donors around the world. Additionally, Coty has assisted DKMS in establishing independent DKMS organizations in the Americas and Poland with plans to open offices elsewhere in Europe in the coming years. Leukemia, one of the leading causes of cancer deaths worldwide, personally affected the Coty family when the wife of longtime Coty Chairman Peter Harf succumbed to the disease in 1991.
<"Through this partnership with DKMS, Coty Inc. will not only enrich the lives of its employees, but also will benefit the community at large," said Bernd Beetz, Coty CEO. "Coty Inc. is honored to form this alliance with DKMS and to support this innovative organization's work to increase the donor base available to leukemia patients worldwide."
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